Drink Pink for the Cure® at El Meson Restaurante Mexicano (Campaign)
While reviewing analytics for engagement on El Meson’s Facebook page, it became apparent that the posts generating the most engagement were those of photos of menu items, more specifically, speciality drinks. With October being Breast Cancer Awareness Month, it seemed only appropriate to make the most of these insights and become involved! After presenting the idea, management was on board 1,010% and, after coordinating with Susan G. Komen in meeting all criteria, I designed POP, social media, and newsprint promotional materials in support.
SoutheastRelief.org (Identity & Web Design)
SoutheastRelief.org was setup following the tornado’s and storms of April 27, 2011 to provide anyone wishing to help in the recovery of our community with a concise list of all the ways they could do so.