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Drink Pink for the Cure® at El Meson Restaurante Mexicano (Campaign)

While reviewing analytics for engagement on El Meson’s Facebook page, it became apparent that the posts generating the most engagement were those of photos of menu items, more specifically, speciality drinks. With October being Breast Cancer Awareness Month, it seemed only appropriate to make the most of these insights and become involved! After presenting the idea, management was on board 1,010% and, after coordinating with Susan G. Komen in meeting all criteria, I designed POP, social media, and newsprint promotional materials in support.